About WEAR


WEAR is a trade association for fashion and textile companies in Denmark.


You get current advice for commercial and international success.


We cooperate with Danish Chamber of Commerce (Dansk Erhverv) - one of Denmark's largest business organizations in the field of business-related business consultancy and political interest.


We have great industry experience and focus on solutions that can prove positive on the bottom line. We look at the entire value chain in order to boost your business to a greater potential. Our strong network and industry-related member benefits can be directly translated into operational savings.

We replace many of the services you purchase through traditional advisors and consultants.


The textile association's trade union was formed in the 1880s economic crisis year in order to reduce the losses of wholesalers in connection with the bankruptcies and payment cuts that were widely used in these years among the many retail businesses that had been established during the 1870s boom.

In 1919, the association changed its name to the Association of Danish Manufactory Wholesalers.

From the First World War, but especially after the trade liberalization and restrictions of the 1930s, the association gained increased importance for industry practitioners, and it grew strongly in membership.

With trade liberalization from the late 1950s, the following major competition from abroad and the new market formation, other areas came into focus. This meant that the association had a new organizational structure and at the same time changed its name to Textil Wholesale Association.

The Danish membership of the EC in 1972 meant that the association was significantly involved in many tasks of importance to international trade to the great benefit of the overall textile and clothing trade.

In 2001, the association changed its name to Textil & Clothing (Tekstil & Tøj) as it retained until 2012, where the association became a member of Danish Chamber of Commerce (Dansk Erhverv) and strengthened the association's competence within the legal field.

In 2012, the association changed its name to WEAR, as you know it today.

For further information about WEAR Denmark please contact

Director Nikolai Klausen 
+45 3374 6139 / +45 9137 3130